Analysis Ezra Pounds Portrait dune Femme Essay Example

Analysis: Ezra Pounds Portrait dune Femme Paper With so many poetic, literary devices available to writers, it is not common for an author to use several as tools in the same piece in order to construct his point. Ezra Pound is known for his brilliant use of perfect word combinations, which produce outstanding metaphors that allow a more direct treatment of objects. In Ezra Pounds famous Portrait dune Femme, he creates a direct treatment of a certain woman. However, without his ingenious use of previously mentioned mechanics, the poem would never have been what it is today. In Portrait dune Femme, Ezra Pound uses extended metaphors, word choice, and incredible imagery to criticize a woman of high social class. Pound begins his critique by using a beautiful extended metaphor, comparing this woman to our Sargasso Sea (1). By using the word our, Pound familiarizes himself with the woman he mentions. He makes it known that he is aware of her type, and by doing so he is also gaining insight into the womans inner wirings which enables him to successfully critique her. The Sargasso Sea is located in what is popularly known as the Bermuda Triangle, an area characterized by solitude, and it is most well known for its thick collection of seaweed that collects various pieces of useless debris as opposed to its extreme depth (Sea). By comparing her to the Sargasso Sea, Pound indicates that the girl is not known for her depth, but rather as an empty recipient full of gossip and useless information. She somehow captures vast amounts of stray social knowledge and stores it in her mind, having it on mental file should the situation arise to access it. We will write a custom essay sample on Analysis: Ezra Pounds Portrait dune Femme specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Analysis: Ezra Pounds Portrait dune Femme specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Analysis: Ezra Pounds Portrait dune Femme specifically for you FOR ONLY $16.38 $13.9/page Hire Writer As people view the sea as a mode of transportation, and intermediate between one piece of land to another, they view this woman as an intermediate between people- she has the ability to tell them what they need to know, cutting out the need to go directly to the source. In accordance to this, Pound then claims, Greats minds have sought you-lacking someone else (6). People of worth only speak to her as a last resort, because they are not necessarily interested in her type of information. In connection to the Sargasso Sea, those routing ships to destinations tried painstakingly hard to avoid the area of the Bermuda Triangle, and to cross through it was a last resort (Sea). By using metaphor to compare this woman to the Sargasso Sea, Ezra Pound successfully illustrates a misunderstood woman clouded with useless information. Yet, in the next lines, Pound praises the woman for choosing this lifestyle. In doing so, he uses more common words associated with general conversation, which makes the description seem valid, as if he is speaking to the woman directly as opposed to through the poem. Her superfluous amount of social knowledge and her acceptance of being a last resort says much about her, as it is her last resort, as opposed to the common path of woman which includes marriage and domestic life, a bland husband who uses his wife as a mere commodity to showcase his ability to please and to purchase. By stating that she preferred it to the usual thing: / One dull man, Pound claims that her choice at least sets her aside from the other women of her type, making her the one worthy enough to write about (8-9). Pound then strips the girl of her hearsay knowledge and reveals her true self. She sits there, he has seen her sit / Hours, and waits patiently for someone of worth to acknowledge her and engage in conversation with her (11-12). However, all she has for him is her gossip, but at the same time, the man takes strange gain away, meaning that he does get something from the interaction, whether is be amusement or actual factitious knowledge (15). Even though many people come to her for the latest rumor and other insignificances, she does not mind; she craves that social interaction with others. This mask of superficiality covers a woman who is suffering because no one is genuinely interested in her as a person. Through Pounds use of conversational language, readers are more open to his criticism of this woman and are less turned off by Portrait dune Femme. Throughout the next few lines, Pound again speaks in metaphors and creates believable images as he critiques her usual topics of conversation. He asserts that she and her companions speaks of Trophies fished up facts that lead nowhere r something else / That might prove useful but never proves (16-19). Trophies fished up are symbolic of peoples exaggerated, boastful stories of themselves and personal milestone achievements, which the woman mindfully pays attention to, for she gains to benefit from these tall tales. Facts that lead nowhere are the seaweed of her mind, facts that may or may not prove useful in future conversing. These people find their hour in conversations with this woman, for though she may have heard a story before, she does want the contact with others (21). The people drop great, famous names and speak of luxuries of their class such as perfumes and expensive fabrics (23). Pound, with a sense of disappointment, then says, These are your riches, your great store; only this is what you have to offer (24). Though she yearns to talk to other and exchange information with others, she does nothing with these encounters to better herself or her future conversational capacity. By using so many and so elaborate metaphors, Pound explains that what the woman has to offer is common knowledge and outrageous. Gossip such as hers is easily found, and eventually such suggestive and vain conversations lose their jazz that once attracted so many, even as a last resort. In the end of Portrait dune Femme, Pound states that this gossip is the womans only richness, it is the only item of which she has abundance. She is nothing more than a recipient for people to throw their intellectual rubbish to, and her sole role in life is to share and store that knowledge, carrying on others legacies yet losing herself in the process. Pound recedes to his initial comparison, that of the woman to the Sargasso Sea. The woman, like the entrapping Sargasso waters, has so much to her name, yet Nothing thats quite her own. / Yet this is you (28-29). She did nothing but listen in order to accrue such as wide array of acts, just as the Sargasso Sea does nothing except contain vast amounts of seaweed that accrue splintered debris. Like the sea, it is not her brilliance or beauty that defines her, but rather her skill of accumulation. Through his use of metaphor, language, and imagery, Pound takes readers into the life of a woman who loses herself as she gathers pieces of others. By using these tools, Pound is able to criticize the woman while at the same time evoke feelings of sympathy and pity towards her. Pound does so in order to make an impression amongst those who read Portrait dune Femme, an impression he hopes will steer them away from the gossip part of society and more towards the intellectual path.

What Does “Competitive Salary” Mean

What Does â€Å"Competitive Salary† Mean Sometimes the vocabulary of job searching all seems to blend together into a confusing jumble. Have you seen the phrasing  Ã¢â‚¬Å"competitive salary,† and not been quite sure what it means? Let us help. Competitive salary simply means that the salary they’ll offer will be equal to or more than the industry standard for similar jobs in the same geographical area. That makes it easy to estimate if you do a bit of field research. It also means this company might be more open to salary negotiations. Or that they keep their salary information confidential to protect their employees; i.e. you’ll find out when you’re hired. It also might mean that the company is trying to weed out candidates who are only in it for the money. You might also see the terms â€Å"negotiable salary† or â€Å"market rate.† Those terms usually mean the same thing.It’s Not All in the NumbersRemember: in places where supply is lower than demand, the going rate, or â €Å"competitive salary† will be higher. And also keep in mind that there are other forms of compensation in a package, like benefits. One company might offer a lower salary than another, but more than make up for that in the benefits they are willing to provide.Determine Your GoalsIf you’re looking for a job, the most important things to consider are what you need to support your life. Do your research into the going market rate in your region. Then figure out what the minimum is you’d need to make. Don’t forget to consider things like benefits. What would insurance cost in your state if not subsidized by your employer? How much paid time off would you want in a given year- and how much would that be worth, given the rates? Will this company contribute significantly to a 401k?Once you know what you need, or want, you’ll reach an appropriate moment to bring this up with your potential employer- usually not before the second interview, or when an off er is made at the latest. One option is to wait and see whether the employer brings it up first and saves you the awkwardness of finding a way to steer the conversation in that direction. Once you find your moment, inquire about the compensation.Be StrategicOnce you have your answer, and it’s not quite enough, realize you might not get what you ask for. But don’t walk away! Use what you’ve learned about the â€Å"market rate† to gently and respectfully see if they are willing to negotiate. If you’re the candidate they want, chances are that if they can, they’ll try.Remember: Don’t sell yourself short if you don’t absolutely have to. Stay strong and get your needs met- that way you won’t resent your employer down the line.

Workers compensation claim Assignment Example | Topics and Well Written Essays - 750 words

Workers compensation claim - Assignment Example Employee can claim workers compensation benefits after being injured or when he or she develops a disease that is work related. Not all injuries are covered under Employee Compensation Law even after the injury â€Å"on the job. For it to be covered it must be accidental and arising in the course of carrying out work related duties. The law only protects workers. A genuine relationship between employer and employee must exist. Compensable injury claim must arise out of the employment (Jasper, 2008). Deriving support from Rensing v. Indiana State University (1993) and Coleman v. Western Michigan University (1983) cases it is clear that the student will not prevail in the case on the ground that workers compensation benefit is only available to employees. A student who is a football player who gets injured in the field cannot claim for workers compensation benefits because there is no working relationship between him and the university management. According to the employees, act the student does not meet the legal meaning of an employee. Workers Disability Compensation Act, which defines employees every person providing a service to another under contract of hire or apprenticeship, impress or implied, written or unwritten (Hotchkiss, 2003).The law is not limited to minors or aliens. The law also excludes volunteers. Student in this case is a volunteer since he is not paid any wages after playing football. The student is not regarded as an employee because he is not hired by the school to play football. For compensation to take place, the plaintiff must proof the following: that the company dictates or controls the actions of the employee, that there are rights to discipline or fire an employee. The plaintiff must also prove that payment of wages to cater for living expenses and whether task performed by proposed employee is an essential part of the employers business. The plaintiff cannot

Communication Research Assignment Example | Topics and Well Written Essays - 1000 words

Communication Research - Assignment Example The authors, through extensive literature review, have supported the capability of blogs as the new channel of reporting news without the added pressure or constraints of censorship or advertising which often tend to limit / restrict the scope of conventional news media. With this argument the authors have claimed that blogs are relatively better and more reliable source of news since they have the ability and the resources to offer deep and unbiased perspective and analysis of any given situation through modern corporate and mainstream outlets. In order to substantiate their claims the authors have used critical discourse analysis and content analysis whereby a total of 344 posts, 1712 hyperlinks and 10,401 comments from diverse types of blogs including those featuring political and current events over a period of one week. Constructs used: The key constructs used in the study include - blogs as an extension of 1960s ‘new journalism’; the capability of blogs to offer un biased news without the constraints of censorship and the pressures of advertisers; and the manner in which current event blogs interconnect with mainstream and alternative media. The key hypotheses tested include: H1: Political news blogs will link to alternative news sources more than to mainstream news sources H2: Political news blogs will link to opposite-minded current event blogs more than they link to like-minded blogs H3: Political news blogs will link to unofficial sources, such as personal websites and blogs, mainstream and alternative news blogs and alternative news sources more than to official sources, such as government websites and mainstream outlets Operational definitions: Mainstream news sources – are described to include conventional forms of media which are formulaic, reductive, and created with an intention to maximize viewership through pack-journalism. Alternative news sources – are described as any new media produced by non-commercial sources an d created / operated with the purpose of challenging and critiquing the existing power structures Official news sources – are described in this study, to include government websites and mainstream outlets Unofficial news sources – are described in this study to include personal websites and blogs Research Method: The key objective of this study was to substantiate the key hypotheses listed in the study and establish the superiority, legitimacy and credibility of new emerging forms of blogging especially current event and political news blogging over the mainstream journalism. For this purpose the method chosen by the researchers was critical discourse and content analysis whereby a total of 344 posts, 1,712 hyperlinks and 10,401 comments from four political/current events blogs within a seven-day period were analysed. The blogs used for this study were chosen through Tailrank - a meme tracker that uses advanced algorithm to rank blogs, and suggests recommendations base d on a range of factors. Considering the type of this research, the research tool used for selecting blogs via the news tracking device such as Tailrank is apt. Research has supported the credibility of such

A Better Russian Space Program Essay Example | Topics and Well Written Essays - 750 words

A Better Russian Space Program - Essay Example This essay describes main events from the history of launchings and space researches in Soviet Union and modern Russia, such as the first artificial satellite called Sputnik 1 launching in 1957, the first man in space in 1961 and space launches lessening in 90th, because of economic issues, and later provoked by means of political disorder in the country. In 2000, as this essay states, Russia’s position on the world launching started to improve and moved in to top slot which it has detained ever since maintaining an average launching rate. But, sadly, in the last 2 years the Russian space program, once was the envy by the whole world, has been facing a number of problems, especially since huge financial effort on the already strained Russian space agency. Second part of this essay suggests the way Russia can improve it's own space program and what steps should it take, such as experiments with voyages to Mars, increasing their budget and developing a partnership program with NASA. In conclusion, this essay demonstrates the importance of what space agencies all over the world are doing daily. They are constantly researching and developing to better serve mankind's thirst for knowledge and comfort. This is why it is important to support and embrace space agencies at all times, for who knows what gifts they could bring us in the future. It also suggests, that Russia needs to work hard in making their space program the best, that it was in 1980s, and many believe that they can lead the way once more.

Investment analysis: AirAsia Berhad

Investment analysis: AirAsia Berhad 1.0 Market analysis Before we can proceed further in deciding whether investing in AiraAsia is a good choice or not, we have to do a market analysis on the market condition of the airline industry. Our market industry is based on five main elements which are: 1. Legal Like all industries in the market, the airline industry is also tied to certain legal policy of the government so as to ensure the safety and the consumers rights. For the airline industry worldwide, the rules and regulation are set by the International Civil Aviation Organization and is revised from time to time. The rules and regulations are mostly about flights safety measurements and also the management of safety during flight such as making the providence of first-aid kit compulsory on every aircraft in case anything happen during flight. Not only that, the air stewardess and air steward must have basic knowledge of first aid. 2. Politics Politics play a major role in the performance of the airline company as well. Any political policy that is to the airline companys disadvantage will affect the performance and annual profit of the airline. When the very first airline company was established in Germany, which is Deutsche Luftschiffahrts-Aktiengesellschaft(DELAG), on 16 November 1909, it was under Germanys government service. But as the 20th century approaches, airline companies are ‘deregulated. Airline deregulation according to the Wikipedia encyclopedia is the process of removing entry and price restrictions on airlines affecting the carriers permitted to serve specific routes. Airline deregulation began in the United States of America in 1978 and from there exist the Airline Deregulation Act 1978 whereas for Europe, deregulation only began in the 1990s. Before deregulation happened, the airline company has to abide by the instructions of the government concerning the routes and the choice of which airports to land on and depart from. Whereas after deregulation, the airline company has the freedom to choose any routes that they want and whichever airports that they want to stopover at. There are pros and cons to the deregulation of the airline company. The pro is the airline company has the freedom to decide on the operation of the airline whereas the con is that the entry barriers for new airline entrants are lower. Thus, creating a more competitive market for established airlines. This is when the low cost carrier airline starts to appear in the market, such as Tiger Airway (Singapore), Jetstar Airways (Australia) and Pacific Blue Airlines (New Zealand). The appearance of these airways will lower the profit margin of the existing airways as Low Cost Carrier (LCC) airlines tend to price their airfare at the very minimum price as possible. Another political aspect is the existence of bilateral agreements between two or more countries regarding the authority of stopovers at different airports. Bilateral agreement is normally based on the concept of ‘freedom of thee air where it gives the airline the freedom or rights to fly in the air space of another country and also be permitted to stop at the airports of their choice. And sometimes, some country may even allow foreign airline to operate on their domestic routes, but this is very rarely to be found. This move by the government will remove many of the barriers to competition and allowing their own airlines to have foreign partners or code sharing partners. This will further increase the airline access to more international routes and also further exposed the airline to foreign countries. Both the airline deregulation policy and the bilateral agreements play a major role in determining the successfulness of an airline company. A policy set by the government may in hibit or aid in the success of an airline company. 3. Economics When we look at the economic side of the market, we will first look at the overall Gross Domestic Product (GDP) in the world. GDP is the value of all final goods and services from a nation in a given year. GDP is the best tool to use when accessing the performance of a country as it takes all the industries and products into consideration. A few of countrys GDP and the contribution of agriculture, industry and services to the total of GDP are listed in the table below. Country Growth rate (%) Agriculture (%) Industry (%) Services (%) China 8.7 10.9 48.6 40.5 Egypt 4.5 13.1 37.7 49.2 India 4.4 15.8 25.8 58.4 Nigeria 3.8 33.4 34.1 32.5 Thailand -3.5 12.3 44 43.7 Venezuela -1.5 4.0 34.6 61.4 America -2.4 1.2 21.9 76.9 Singapore -2.6 0.0 26.8 73.2 Malaysia -2.8 10.1 42.3 47.6 Source: CIA The World Factbook and Wikipedia Encyclopedia All the countries have different GDP, some countries may have negative growth and some countries have positive growth. This is normal as during 2008 is when the financial crisis happened. But not all countries did not benefit from the global economy downturn as some countries have positive growth rate for their GDP. This may be due to the fact that the countries benefited from industries that bring losses to another country which results in a tradeoff between the benefits between countries. The services industry contributes to most of the total of the GDP of the countries listed above except for china, Nigeria and Thailand. All three of these countries are more focused on industrial industry which may be due to the fact that these countries have more labored intensive industries. Thus, this shows that service industry plays an important role in the performance of a country and service industry includes airline industry. From the GDP of a country; we can look at the purchasing power parity (PPP) of the consumers. If the GDP of the country is low or is a negative value, this means that the PPP of the citizen is low and vice versa. The PPP of consumers can also be linked directly to the inflation rate of a country. As the inflation rate increase, the PPP of consumer will drop. Inflation rate will increase the price of goods in general as the demand exceeded the supply of the goods. Thus, decreasing the amount of extra money allocated for luxurious goods which also include travelling and entertainments. So the changes in the GDP of a country will affect all the industries, including the airline industry. There are times when not only the GDP will affect the performance of an airline; it may be due to natural disasters which include earthquake, tsunami and flash flood which have been happening quite frequently nowadays. All of these can disrupt the operation of the airline companies as facilities and airports maybe destroyed in the process. Thus, causing an airline company to face loss in the event of natural disasters. Another event that might affect the economic performance of an airline company is terrorism such as the event of the ill-fated day of September 11, 2001where American Airlines and United Airlines was hijacked. This had caused both airways to face huge losses due to the decline in value of the airways stocks. This can reflect the confidence of the customers towards both the airlines had declined extremely as an aftermath of the hijacking event. Below is the graph depicting the change in stock price for both companies. 4. Social As the years goes by, consumer demands are evolving gradually. The consumers nowadays want anything that is their convenience, cheap and can be done instantly without going through painstaking procedures. So as to accommodate the change in the demands of the customers, the airline company has to improvise themselves from time to time. Most of the airline companies nowadays have their own websites. This is to make it easier for the consumers to check the availability of tickets, the schedule of the airline and also enabling the consumers to purchase their ticket through e-ticketing. All of these are to the customers convenience. So as to attract more customers, some airlines are now practicing online check-in of luggage where luggage can be checked-in within 24 hours of the scheduled flight. Social and economic factors are closely related to each other as any changes in the market economy will directly affect the consumer behavior. As stated above under the economic factors, the event of financial crisis will affect the PPP of the customers as prices of goods have been increased due to inflation. In order to save more money, consumers will opt for cheaper goods. The same goes to the purchase of airfares. The lower the airfare is, the better it is and this even applies to business travelers travelling on premium class. This can be proven by a study done by the International Air Transport Association (IATA) where it shows that the consumers choice of seats have changed as the number of premium class travelers have decreased. This can be seen clearly from the graph below. The graph shows that the number of premium passengers had started to fall since july 2008 and keeps dropping until sometime in may 2009 before it the number of passengers travelling on premium class starts to increase gradually. Even though there is an increase of passengers travelling on premium class, it still takes time for the airline company to rebound back from the huge amount of losses that they have incurred. 5. Technology With the advancement of the technological changes in the world, the technology used by the airline company also improvised with time. In the past, whenever the customers wanted to buy air tickets, they will have to go to either the airlines office or any travel agency to purchase their tickets. But now, customers can just purchase their ticket with a click of the mouse. They do not even need to step out of the house, as long there is internet available. Advanced check-in can also be done through the internet 24 hours prior to the flight departure. All of these technologies are to the consumers convenience. Advancement in the technology of the airline industry can also be seen on the safety and the comfort of the aircraft. Aircrafts nowadays are more comfortable, safer and in-flight entertainment is also provided for long haul flights. This is very different from the olden aircraft where the main purpose of the aircraft is just to transport passengers from one point to another. Both the Airbus and Boeing Company are improvising their aircraft from time to time in so as to ensure that their aircraft is the best in terms of safety and also the comfort level. Airline companies in the market are also using the advancement in technology to implement risk management by providing good and reliable databases for risk analysis and targeting, providing faster and more effective business processes, more efficient recordkeeping and providing better services to the customers. 2.0 Airline Industry Analysis The airline industry had always been a highly regulated industry from the beginning of its establishment. The deregulation or liberalization movement initially started in the US in 1978. Governments usually treat the airline industry differently compared to some other industries due to the sensitivity of the aviation business, which involve some national security and sovereignty issues. In this report, Porters Five Forces Model is being used to analysis the aviation industry structure to provide an overall view of the industry. This is a well-established model, in which the industry can be simulated as a model influenced by five different factors called ‘forces as shown in Figure 1.1. A suitable dynamic interaction of these five forces shapes the basic structure to determine the profitability and attractiveness of the industry. 2.1 Industry Competitor The degree of rivalry is one of the most important factors that determining profitability of the industry. The market growth and number of competitors are some of the causes that will affect the industry rivalry. For the airline industry where its fixed cost is usually very high and the variable cost is low, competition is fierce as airlines are trying to generate revenue to reach break-even level in order to survive. Competition in the airline industry can be divided into competition between low cost carriers (LCCs) and full service carriers (FSCs) in both regional and domestic markets. There are 6 budget airlines in Malaysia which are Air Asia, Firefly, Tiger Airways, Cebu Pacific, Jetstar, and Lion Air. The competition among low cost carriers is usually fiercer as offering the cheaper airfare is utmost important for them. One of the main reasons that passengers choose to use a LCC is â€Å"cheaper airfares†. Since most of the low cost carriers do not have frequent flyer program to impose switching cost on customers, it is rather difficult for them to build up customer loyalty except constantly offering a cheaper airfare to retain their customers. On the other hand, there are a lots of full service airline in Malaysia such as MAS, Cathay Pacific Airway, China Airlines, Eva Airways Corporation, and so on. Thus, the competition between full service carriers is more complicated. This is because FSCs are competing in many aspects of their services, such as network coverage, flight frequency, and service quality and ticket prices. While the competition between FSCs and LCCs are mainly focused on attracting each others market as they usually have different customer groups. Customer base of LCCs are largely made up of leisure traveler while FSCs appear to be more attractive for business traveler. 2.2 Suppliers Suppliers are those who provide necessary raw material, equipment and labor for an airline to perform their daily operation. Suppliers strength can greatly affect the industrys profitability, if there is a high concentration in the supplier power, they can exert influence on airlines thus increasing their bargaining power. Major inputs for airline to provide their services to passengers are aircraft, labor, fuel and landing slots. The fleet is the most important assets for airlines to generate revenue. However, there are only two major aircraft manufacturers in the West, Boeing and Airbus, which almost monopolizing the wide-body civil transport aircraft market worldwide. Hence, the bargain power of aircraft manufacturers against airlines remains very strong, as the concentration of aircraft supplier market is very high. Some airline employees are considered as highly specialized and professionals, such as pilots and aircraft technicians. Due to their specializations, it is almost impossible for an airline to find replacements for pilots or maintenance workers in short time, which may cause an increase in the bargaining power of their employees over the airlines. In this regard, the labor cost is one of the biggest operating costs of most airlines. However, cutting cost is the main agenda of airline nowadays, and the labor cost is always the first to be the victim. 2.3 The Buyers Power The buyers power is defined as the influence that customers can have on the airlines revenue affecting ticket prices and service charges. If the buyers power is strong enough, customers can set the ticket price, and vice verse. Strong buyer power can bargain away potential airline profit and extract other benefits from airlines such as quality-improved services. Some of the favorable factors to strong buyers power in the airline industry are relatively low customer switching cost, low product differentiation, and freely available information on Internet. Nevertheless, the buyers power may be weaken by low buyer concentration or small purchase volume. Although fierce pricing war dispute among the airlines, it is notably that buyers do not play proactive roles in the pricing war. Current price impacts in the market is aimed to keeping the airlines competitors out of the market rather than providing the low pricing power of the airlines to their customers. Besides, travel agents, who us ually buy air tickets in large volume, yield greater power but they use this concept to strengthen their position in the market rather than transferring the cost benefit to costumers. 2.4 New Entrant â€Å"New entrant† refers to any new player in the aviation market which will compete with the incumbents. A key criterion to analyze the threat of new entrant in the industry is to analyze the level of entry barriers. Entry barriers are obstacles that may discourage others from entering the market hence affect the competition of the industry. New entrants will also lower the potential profits of the industry as a whole. Most common entry barriers in airline industry are regulation restrictions, labor, access to distribution channels and high capital requirement. However, the entry barriers to the airline industry had generally been lowered recently, especially on the regulation restrictions and distribution channels. The example of new entrant to Low Cost Carrier s is Firefly airline, which was growth recently and become a strong competitor to Air Asia airline. 2.5 Substitutes â€Å"Substitution† represents the threat that other industries or transportation may offer a product, which can replace air transport. The threat of substitution depends on the type of flight, namely long haul or short haul, and travel purpose such as business or leisure. For short haul and leisure travel, the main substitution threat in the Asia Pacific comes from surface transport such as road and sea transport. Even though some of the airfares from LCCs are lower than bus fare, but after paying for the airport charges and insurances, customers will find that generally the total cost of air travel is still higher than that of road transport. Although surface transport is cheaper in term of money, it still costs the passenger more in terms of time and efficiency. Furthermore, road transport generally will not compete with long haul travel, especially for cross nation traveling. On the other side, latest technology inventions such as videoconference pose a bigger threat for business travel. In the aftermath of 911, many worries that the airline industry will be substituted by video conferencing companies as they assumed that people will be less willingly to travel since then. However, the speedy traffic recovery proved them wrong. Although the international passenger flow havent returned to the pre-crisis level, but it seems the recovery is on the right path. 2.6 Low Cost and Budget Airline Air Asia Berhad Air Asia is one of the largest low fare and no frills airline. in Low Cost Carriers (LCC) industry which providing guests with the choice of customizing services without compromising on quality and services . It operates scheduled domestic and international flights and it is also the first airline in the region to implement fully ticketless travel and unassigned seats. On 12 November 2008, Air Asia abolished fuel surcharges. In doing so, it claimed to be the first airline in the world to abolish fuel surcharges. From this statement, we can conclude that Air Asia is successful to expand their market as well as they airline had flown 55 million cumulative passengers by 2009. In 2010, it has the worlds lowest costs for an Airline, at $3.21 per seat-kilometer. Air Asia is able to attract more customers in future since they can offer lower price tickets to flight around the world. Last but not least, Air Asia is a corporate that potential to growth among the LCC industry due to its competence strategy holding. This corporate was emphasize on leanest cost structure; transparency in decision making and information sharing; safety; invest and enhance the Air Asia brand to maximize shareholder`s value; human capital development; and passion for guest satisfaction. Hence, investor can be confidence with their performance as well. 3.0 Company Analysis AirAsia is one of the award winning and largest low fare airlines in the Asia expanding rapidly since 2001. With a fleet of 72 aircrafts, AirAsia flies to over 61 domestic and international destinations with 108 routes, and operates over 400 flights daily from hubs located in Malaysia, Thailand, and Indonesia. Today, AirAsia has flown over 55 million guests across the region and continues to create more extensive route network through its associate companies. AirAsia believes in the no-frills, hassle-free, low fare business concept and feels that keeping costs low requires high efficiency in every part of the business. Through the corporate philosophy of â€Å"Now Everyone Can Fly†, AirAsia has sparked a revolution in air travel with more and more people around the region choosing AirAsia as their preferred choice of transport. AirAsia creates values through the following vision and mission. (Resources : http://www.airasia.com/my/en/aboutus/irorganizationalstructure.html?) 3.1 Mission †¢ To be the best company to work for whereby employees are treated as part of a big family †¢ Create a globally recognized ASEAN brand †¢ To attain the lowest cost so that everyone can fly with AirAsia †¢ Maintain the highest quality product, embracing technology to reduce cost and enhance service levels 3.2 Vision To continue to be the lowest cost short-haul airline in every market we serve, delivering strong organic growth through offering the lowest airfares at a profit. Leanest Cost Structure †¢ Efficient and simple point to point operations †¢ Attracting and retaining hardworking and smart people †¢ Passion for continuous cost reduction Maximise Shareholders Value †¢ Resilient profit growth through our lower cost base †¢ Expansion of the AirAsia network in a prudent and disciplined manner †¢ Invest and enhance the AirAsia brand to increase investors returns Safety †¢ Comply with the highest International Aviation Safety Standards and practices †¢ Keep operations simple and transparent †¢ Ensure the security of our People and Guests Passion for Guests Satisfaction †¢ Maintain simplicity in every application †¢ Practice the unique and friendly AirAsia experience at every opportunity †¢ Recognise the linkage between guests satisfaction and long-term success Transparency †¢ Transparency in decision-making and information sharing †¢ Optimum disclosure higher than industry norms †¢ Timeliness in disclosing information Human Capital Development †¢ Invest in both hard and soft skills †¢ Recognize all our People as contributors to our success †¢ Reward excellence and individual contributions †¢ Maintaining one brand across the Group (Resources : http://www.airasia.com/my/en/aboutus/irstrategy.html?) 3.3 Strategy (Resources : http://www.airasia.com/my/en/aboutus/irstrategy.html?) 3.4 Values 1.Safety Adopting a zero tolerance to unsafe practices and strive for zero accidents through proper training,work practices, risk management and adherence to safety regulations at all times. 2. Valuing Our People Committing to our peoples development and well-being and treating them with respect, dignity and fairness. 3.Customer Focused We care and treat everyone in the same manner that we want to be treated. 4.Integrity Practicing highest standards of ethical behaviour and demonstrate honesty in all our lines of work in order to command trust and mutual respect. 5.Excellence in Performance Setting goals beyond the best and reinforcing high quality performance standards and achieving excellence through implementing best practices. (Resources : Air Asia Annual Report 2008) 3.5 Logo 3.6 Motto â€Å"NOW EVERYONE CAN FLY† 3.7 Directors Biography Dato Abdel Aziz @ Abdul Aziz bin Abu Bakar(Non-Executive Chairman) Dato Sri Anthony Francis Fernandes (commonly known as Dato Sri Tony Fernandes) Dato Kamarudin bin Meranun (Deputy Group Chief Executive Officer) Conor Mc Carthy (Non-Executive Director) 3.8 Independent Directors Dato Leong Sonny @ Leong Khee Seong (Independent Non-Executive Director) Fam Lee Ee (Independent Non-Executive Director) Dato Mohamed Khadar bin Merican (Independent Non-Executive Director) Datuk Alias bin Ali (Independent Non-Executive Director) (Resources : http://www.airasia.com/my/en/aboutus/irdirectorsbiography.html?) Share Registrar Symphony Share Registrars Sdn Bhd Level 26, Menara Multi-Purpose, Capital Square 8 Jalan Munshi Abdullah 50100 Kuala Lumpur, Malaysia Tel: 603-2721 2222 Fax: 603-2721 2530/1 Corporate Broker ECM Libra Berhad Stock Exchange Listing Main Board of Bursa Malaysia Securities Berhad (Listed since 22 November 2004) (Stock code: 5099) Auditors PricewaterhouseCoopers Level 10, 1 Sentral, Jalan Travers, Kuala Lumpur Sentral 50706 Kuala Lumpur Tel: 603-2173 1188 Fax: 603-2173 1288 Audit Committee Dato Leong Sonny @ Leong Khee Seong Fam Lee Ee Datuk Alias bin Ali Dato Mohamed Khadar bin Merican (Resources : Air Asia Annual Report 2008) 3.9 Major Shareholders As of 12 November 2009, about 26% of the total share capital was owned by TuneAir Sdn Bhd. AirAsia is a substantially owner managed company, the cumulative ownership by the board of directors constitutes approximately 28% of the share capital. Shareholder name No. of shares owne What Is Atherosclerosis Disease? What Is Atherosclerosis Disease? Atherosclerosis is an inflammatory condition affecting mainly the medium sized and large muscular arteries in the vasculature. Research suggests that the role of statins as a cholesterol lowering agent is only one of their many pharmacological purposes, and that they can also be used in the treatment of inflammatory conditions such as atherosclerosis. A lot of funding has gone into this area of research as its predicted that in the next 15 years, it is expected that cardiovascular related events are going to be the main cause of death worldwide. Thus there is a greater need to consider novel strategies in management of cardiovascular diseases such as atherosclerosis. In the course of this essay I will attempt to describe how and why atherosclerosis is an inflammatory condition and how statins can be exploited as anti inflammatory agents in reducing the overall cardiovascular risk associated with the disease. There is a lot of laminar blood flow through the medium sized and large arteries in the vasculature which are the prime positions for atherosclerotic plaques to grow, making the blood flow more turbulent. This leads to the build up of ischemic tissue in organs where blood flow becomes limited leading to major vascular events as a consequence. The composition of this atheroma is the first indication that the disease is of an inflammatory origin as it matches that expected at the intermediate phase of injury. Also, as seen in other inflammatory states, monocytes are attracted to the site of inflamed tissue and differentiate into macrophages. This leads to an increase in production of inflammatory cytokines and an upregulation in toll like receptors. The plaque is largely made up of macrophages, mast cells, T cells, fibrin, collagen and platelets aggregates which indicate that the immune system has been activated to produce an inflammatory response to the insult. It is now also evident that the actual stenosis is less of a contributing factor to ischemia and that it is more of a result of the activation of plaque content, eg, macrophage and mast cells, which elicits the prothrombotic and procoagulant factors involved in thrombus formation. The role of cholesterol in plaque formation is considerable as macrophages found in the plaque composition are heavily saturated with cholesterol ester giving them their name, foam cells. Additionally, there is a lot more LDL in the circulation which has been proven to be pro inflammatory and is raised in atherosclerosis. Raised LDL in it self is a big contributing factor to the formation of foam cells as the LDL becomes oxidised and reduces de-novo synthesis of LDL receptors on endothelial cells and macrophages. Running parallel to this, CD34 scavenger receptors on these cells become unregulated so macrophages and endothelial cells engulf cholesterol and cholesterol esters in an uncontrolled manner leading to the formation of foam cells. These then set off a series of events leading to more foam cell production and plaque formation. This illustrates the important role cholesterol has in worsening the inflammatory processes involved in atherosclerosis thus foregrounding the need of s tatins to utilise their lipid and non lipid pharmacological mechanisms involved in cholesterol lowering as well as controlling the inflammation. There is a lot of evidence from experiments which link the involvement of cholesterol and inflammation in atherosclerosis. There is evidence which suggests that the presence of cholesterol results in an over expression of cell adhesion molecules, eg VCAM-1, ICAM-1 and E-selectin. Also, increased release of cytokines such as MCP-1 within the plaque as well as macrophages TNF-alpha, IFN-gamma and IL-1 which is all consistent with the inflammatory process. Additionally, mast cells are attracted and degranulated at the site of plaque formation. Other experimental evidence also shows that when cholesterol fed rats are treated with immunosuppressants; there is a reduction in the atherosclerosis. There is research into the possibility of there being some angiogenesis in the area which is consistent with the proliferative phase of repair involving the immune system. All of the above illustrates, with evidence, the inflammatory origins of atherosclerosis. Infectious agents are also associated with activating the immune system to produce a pro inflammatory response to a foreign organism. There is further evidence which illustrates that this is also true for atherosclerosis. There have been suggestions which say that infectious agents such as Chlamydia pneumoniae damage the endothelial cells in the same way as cholesterol. Infection with this organism can cause increased cell activation and expression of adhesion molecules as well as programmed cell death at site of damage. Also, there is increased cytokine expression in smooth muscle cells and the increased size of cells correlates to the neointimal thickening (plaque) associated with the disease. Overall, this leads to the recruitment and activation of immune cells such as leucocytes which are a major contributor to the inflammatory process. It was also shown through experimental models, that this infection causing the plaque formation can be treated by azithromycin which is a well es tablished immunosuppressant. All this evidence again foregrounds the strong correlation of inflammation in atherosclerosis. Now that we have established that atherosclerosis is indeed an inflammatory condition which can be exacerbated by high cholesterol and infection, the treatment strategy should therefore involve the use of statins for their cholesterol lowering and non lipid properties allowing them to be effective in resolving the inflammation. The conventional role of statins is the inhibition of HMG-CoA reductase enzyme which intern stops all the enzymatic steps occurring downstream of this enzyme to ultimately reducing hepatic cholesterol production. This leads to the inhibitory effect cholesterol has on LDL receptor synthesis being lifted so more receptors are synthesised leading to a greater uptake of cholesterol from the circulation thus lowering overall blood cholesterol levels. There is a lot of novel evidence suggesting the benefits of statins occurring before blood cholesterol reduction which illustrates that some other process must be involved. Apart from the conventional HMG-CoA reduction, statins also have non lipid related activity. They inhibit the production of mevalonic acid and isoprenoid metabolites which accounts for the apparent immunosuppressant activity of statins in atherosclerosis. In the case of inflammatory diseases, statins can also reduce smooth muscle proliferation, reduce over expression of ce ll adhesion molecules, reduce infiltration of macrophage and T cells to site of damage, inhibit antigen dependant T cell activation and reduce other inflammatory mediators such as IL-6, TNF alpha, C reactive protein and INF-gamma. Some studies have also shown the action of statins in vivo when an small experimental amount of 2ng/kg of LPS from E coli was injected into volunteers taking simvastatin or a placebo. The results of this study illustrated the non lipid effects of statins in response to insult as there was no change in blood TNFalpha in the group taking the statin which shows that statins have a role in affecting the bodys immune response to external insult. This clearly foregrounds the roles of lipid and non lipid mechanisms of action of statins in reducing serious outcomes related to the occurrences of cardiovascular events. In conclusion, it is clear from experimental evidence that atherosclerosis has been identified as an inflammatory disease. There is significant information to support the notion of using statins in a clinical setting for their lipid and non lipid effects to aid the over all reduction in the atherosclerosis and the role it has in activating an immune response. Therefore, statins can be used for their pleiotropic effects in inflammatory disease such as atherosclerosis to help alleviate the body of the inflammatory response related to the condition.

Earth and Spirituality Essay -- Christianity Creation Ecology Papers

Earth and Spirituality For many people, spirituality and ecology may be separate disciplines, spirituality being the realm of clergy and ecology the realm of scientists. But we are living in a time of both ecological and spiritual crisis, one in which we are loosing species at unprecedented rates and in which masses of people are desperately seeking some spiritual direction in life. It is possible that the only way to restore wholeness may be to rediscover the vital connection between the two crises: a spirituality centered in Creation. Spirituality is a part of human existence which people have recognized as far back as we are able to discern, and yet it is a concept not easily defined in words. One way to define it may be to describe spirituality as the relationship between life and the spirit. The spirit is that part of ourselves which is at the core of our existence and of who we are as beings, that which extends beyond ourselves and gives life meaning beyond physical survival. Religion then is organized spirituality: the uplifting and nurturing of spirit by people uniting to go about the business of living. Throughout existence as we know it, religion has taken many forms, but as is the case with spirituality, it appears to be as ancient as human life itself. History of Spirituality in connection with Earth I will begin by discussing some of the history of spirituality as connected with Earth. So-called "primitive" religion, in what we are able to gather from cave drawings, fossils, and artifacts, centered around the interconnectedness of the human and non-human worlds, and also for many thousands of years, had a distinctly feminine or androgynous focus in its imagery. Integral to this spirituality were ritual a... ...ciety Publishers. "Shamanic Counseling and Ecopsychology". 1995. In Theodore Roszak, Mary Gomes, and Allen Kanner (Eds.), Ecopsychology: Restoring the Earth, Healing the Mind (p. 182). San Fransisco: Sierra club Books. Sjoo, Monica and Barabara Mor. 1987. The Great Cosmic Mother. San Francisco: Harper and Row. Soelle, Dorothee. 1990. The Window of Vulnerability: A Political Spirituality. Minneapolis: Fortress. Solutions Now: holistic problem solving. Availableat: http://www.solutions.com/soulu__spirita.html Tauli-Corpuz, Victoria. 1996. Reclaiming Earth-based spirituality. In Rosemary Radford Reuther (Ed.), Women Healing Earth (pp. 99-106). Maryknoll, N.Y.: Orbis Books. Toynbee, Arnold. 1974. The Religious Background of the Present Environmental Crisis. In David and Eileen Spring (Eds.), Ecology and Religion in History. New York: Harper and Row.

An Unpredicted New kind Of Warfare Essay

World war one continued for four years across a vast and stretching from the English Channel to the northern Swiss border. In 1914 the prediction was that the war would be over by Christmas. At the beginning of the war, The Germans thought they could capture France before invading Russia therefore preventing a war on two fronts. But because of the failure of tactics they couldn’t succeed, and this was one of the main reasons the war lasted for such a long period. It was no longer each side trying to capture the other in the war but stopping the enemies movements in trench warfare and using new technology to soften up enemy, if it didn’t back fire. Defense was now the key to winning the war and was far superior than the offensive. The trenches were hard to capture by advancing troops because of increasing firepower from machine guns. Crossing no-mans land was committing suicide for the troops as machine guns could inflict enormous damage on advancing infantry. The realization of the advantage of defense resulted in the enhanced rate of advancing technology. This was one of the core reasons for stalemate upon the Western Front because technology was advancing at such a rapid rate and new inventions were being introduced in a hasty manner. Many of the new inventions were not sufficiently tested and many of the ideas were not thoroughly thought through which resulted in unnecessary delays. Aircraft at the start of the war was used primarily for reconnaissance work, spotting enemy trenches and movements before a possible attack. But this alerted the enemy’s attention and gave them time to prepare resulting in the attacker’s job being more costly and difficult to undertake. Barbed wire was massed produced on an industrial scale by both sides as barbed wire entanglements were unbreakable for troops, stopped cavalry in their tracks, and slowed troops down completely. Attempts were made to destroy barbed wire with shellfire but the barbed wire is just lifted and often ends up in a bigger mess than before. Chlorine gas was first introduced in April 1915 by the German army against the French army. Chlorine gas destroyed your respiratory organs and you had a long slow death. But poisonous gas was an extremely unreliable method of attack as the direction of the wind may change at any time and return the poison in the direction of the attacker killing your own troops. Also, as with many other weapons that were developed it can only be used once to an advantage, as their element of surprise is lost. Gas masks were quickly distributed to both sides and gas was not such a great fear as it was first thought Tanks were invented to be the technical solution to the major problem of both barbed wire and machine guns. They had an armour plate to protect troops whilst attacking and caterpillar traction to allow them to cross-hilly and muddy ground. But the first Mark I tank was a weak and variable weapon. It was used at the Somme in 1916 but neither their performance nor numbers could help win the battle. It was not until Cambrai in 1917 that tanks were used on a large scale. They crunched their way over the barbed wire and German trenches creating a huge hole in the German defenses. A General on horseback commanded his armies in battle up until 1914. After 1914 telephones were working. Battles could be safely won from far away behind a desk. But though this development in communications may seem a great success, but telephones in reality were useless in attack, because the commanders didn’t have a good perspective of the war and didn’t know everything as they would be if they were sitting on horse and overlooking the battle which led to troops often pulling back because of lack of communications and broad view of the battle. In 1914 neither the French nor the British armies were trained for trench warfare. They had to adapt which took them several years and accounted for several of their failures and delays. French generals felt infantry charges were a necessity to win the war despite the huge advances in technology. And Germen generals thought that with enough ammunition and man power and gradually wearing down the enemy they would win the war. Eventually in 1917 the French army refused to attack any more, only to defend because of the horrific numbers of casualties lost for only a few miles gained. A term to explain this was the cannon fodder. The battle of Somme in 1916 is a good example for a shocking case of awful miscalculations by the leadership of both sides; Britain lost around 419,000 men for only a strip of land about 25 km long and 6km wide. These huge loses were due to bad planning. The men were untrained and advanced towards the enemy walking and carrying heavy packs on their backs. These â€Å"big pushes† which was a belief shared by British Kitchener and Haig were mere execution of side’s troops as they were walking straight into machine gun fire. The first World War was the first war between two vastly industrialized economies and factories on both sides mass-produced inconceivable amounts of artillery and ammunition. Industry was under an incredible amount of strain and it was not until 1917 that the munitions industry was able to produce adequate quantities of ammunitions. Railways played a major part in the transportation of troops form one area of the western front to the next along with food and other supplies. Both sides were also both able to keep going because of the huge numbers of men and supplies continuously brought by trains and trucks. Basically both the central powers and allies were never in a drought of resources. At the outbreak of war on the Western Front, the Allies and the Germans were relatively equal in their strengths and weaknesses. Bad leadership held up many of the British and French attacks resulting in unnecessary numbers of casualties. Germany spread its men out over many of the fronts not only in the eastern front, but also in the Western Front. One argument is that if perhaps they had concentrated on only one front they may have had a chance of success as opposed to spreading out the troops over a large area. The deadlock ended in 1918 when it was broken by eventual collapse of the central powers. It was ultimately attrition that proved the crucial decider but it was a series of events and inventions that had not happened before which gave way to the end result. The submarine campaign was important as it brought America into the war with fresh troops and much needed resources and resulted in a huge blow to the German morale. In conclusion, there was no one true reason for deadlock on the western front, but that it was due to several problems. Technology advanced too rapidly, generals were not adequately trained for trench warfare. As one quote would say â€Å"The great war was fought with 20th century weapons and 19th century tactics†. The war was able to be kept going due to the fact they were both vastly industrialized economies and neither side was able to eliminate the other since and the governments of both sides directed the industries towards mass production of uniforms, ammunitions, ships, explosives etc†¦

Earning an Online Degree after Retirement Essays

Earning an Online Degree after Retirement Essays Earning an Online Degree after Retirement Essay Earning an Online Degree after Retirement Essay Retirement is a time in which people put aside their career and spend quality time doing things that they enjoy doing rather than things that they have to do. However, there can still be important goals after retirement; goals that work to further the person both mentally and emotionally. For many retirees that are suddenly faced with time that is left to their discretion it may be time to revisit their education by earning an online degree. The computer has opened up a whole new world for us. Gone are the days when college classes meant sitting behind a desk. Today, a whole world of education is open to us – a world in which we can logon to the Internet and be treated to a whole host of degree opportunities. Students who choose to pursue an online degree through a reputable school can receive the same high quality education as they would by attending classes in a traditional setting. The difference, of course, is with an online degree the work can be done at the student’s convenience and there is no commute time. Retirees may especially enjoy an online degree as it allows them to pursue their educational and personal goals while still leaving them time to enjoy their friends, families, and other hobbies of interest to them.

Dactylic Hexameter

Dactylic Hexameter Dactylic Hexameter is a very important meter in Greek and Latin poetry. It is especially associated with epic poetry, and so is referred to as heroic. The very words dactylic hexameter often stand for epic poetry. Why Dactyl? Dactyl is the Greek for finger. [Note: The Homeric epithet for the goddess Eos (Dawn) is rhododactylos or rosy-fingered.] There are 3 phalanges in a finger and, likewise, there are 3 parts of a dactyl. Presumably, the first phalanx is the longest in the ideal finger, while the others are shorter and about the same length, since long, short, short is the form of the dactyl foot. The phalanges here refer to the syllables; thus, there is a long syllable, followed by two short ones, at least in the basic form. Technically, a short syllable is one mora and a long is two morae in length of time. Since the meter in question is dactylic hexameter, there are 6 sets of the dactyls. The dactylic foot is formed with one long followed by two short syllables. This may be represented with a long mark (for example, the underscore symbol _) followed by two short marks (e.g., U). Put together a dactylic foot can be written as _UU. Since were discussing dactylic hexameter, a line of poetry written in dactylic hexameter could be written like this:_UU_UU_UU_UU_UU_UU. If you count, youll see 6 underscores and 12 Us, making up six feet. However, dactylic hexameter lines can also be composed using substitutions for the dactyls. (Remember: The dactyl, as stated above, is one long and two short or, converted to morae, 4 morae.) A long is two morae, so a dactyl, which is the equivalent of two longs, is four morae long. Thus, the meter known as spondee (represented as two underscores: _ _), which is also the equivalent of 4 morae, can substitute for a dactyl. In this case, there would be two syllables and both would be long, rather than three syllables. In contrast with the other five feet, the last foot of the line of dactylic hexameter is usually not a dactyl. It may be a spondee (_ _) or a shortened spondee, with only 3 morae. In a shortened spondee, there would be two syllables, the first long and the second short (_ U). In addition to the actual form of the line of the dactylic hexameter, there are various conventions about where substitutions are likely and where word and syllable breaks should occur [see caesura and diaresis]. Dactylic hexameter describes Homeric epic meter (Iliad and Odyssey) and that of Vergils (Aeneid). It is also used in shorter poetry. In (Yale U Press, 1988), Sara Mack discusses Ovids 2 meters, dactylic hexameter and elegiac couplets. Ovid uses the dactylic hexameter for his Metamorphoses. Mack describes a metrical foot as like a whole note, the long syllable as like a half note and the short syllables as like quarter notes. This (half note, quarter note, quarter note) seems a very useful description for understanding a dactylic foot.

Coaching and Mentoring in Organisations Literature review

Coaching and Mentoring in Organisations - Literature review Example The essay is an analysis of the ‘Letters from the forgotten men’ and the photographs from the Great Depression. According to the letters, it is evident that the continuous measures applied by people to counter economic turmoil were never sufficient. Also, the middle-class citizens often thought that the economic depression affected their lives more than it did to the working-class individuals. However, this was not the case and by 1932, a greater percentage of the American population had lost their major source of income. People lost their income either through unemployment or the sudden loss of the family’s breadwinner.More than half of those who were lucky to have consistent work were allocated part-time schedules that affected their normal rate of income. For instance, letter 20 of (McElvaine 62) reflects on the life of a humiliated family that has lost and used up all the savings and been forced to go on relief in order to survive. The letter was written by a devastated woman requests for Mrs. Roosevelt to lend the family an amount of $28 so that they can pay for the storage charge of their things, and move into one room. The move is quite detrimental to the health of the family and reveals how the middle-class individuals suffered and sought help from American bourgeoisies. The Great Depression period also sounded quite ironic to some extent. The more people had in the 20s, the more they seemed to want to accumulate and encourage the habit ofacquisitive individualism. However, the influence of the Great Depression led people to start thinking about having enough of the material things and food. Having enough to get by was not as much important as having the values of working together with others to survive the effects of economic mayhem. For instance, letter 51 (McElvaine 91) highlights a letter from a

Organisational Behavior and Analysis Essay Example | Topics and Well Written Essays - 2000 words

Organisational Behavior and Analysis - Essay Example Through motivation, employees strive to perform at their best. Motivating employees is definitely a challenging task for any organisation. Hence, the financial rewards deliver an actual method to inspire and compensate the employees and tap them for better and exciting activities (Kohn, 1999). Rewards According to Janet Spence (1971), rewards tend to have a positive impact on motivation which involves the performance of employees to a large extent. Rewards serve as motivations for employees in an effort to inspire them in various methods such as altering job positions, reorganising job plans, developing working situations, and ranges of other activities (Kohn, 1999). The idea and prerequisite for motivation has been enticing much attention in the continuous change of business situation, altering technologies in the area of business and increasing difficulties. These aspects generate interference on the performance and on the level of proficiency of employees. Therefore, motivation he lps to maintain the level of proficiency as well as improve and even develop the performance of the employees to a significant extent. ... and Extrinsic Motivation Intrinsic motivation is demarcated as conducting an activity for intrinsic fulfilment rather than some distinguishable significance. When the employees are motivated intrinsically, they begin to act for excitement or challenge involved in their assigned tasks rather than due to external reasons, stresses or rewards. According to Hull (1943), a type of employees’ behaviour is the consequence of the motivation that was delivered by emotional forces, and the intrinsically motivated activities were specified to be those activities which offered satisfaction of the intrinsic emotional requirements. Employees have been witnessed to be motivated by satisfying their individual and inner requirements such as requirement for liberation, skill, positive relationship and better working environment in organisation (Ryan & Deci, 2000). Intrinsic motivation is a vital instrument for open-ended intellectual improvement as it is the driver of impulsive assessment and c uriosity. Intrinsic form of rewards can be stated as internal procedure of rewards which is experienced by an employee while undertaking a particular task such as new challenges, modification of work or task on the positive achievement of objectives, positive gratitude and sympathetic attitude of the company. To some extent, the financial contemplation or pay benefits does not work well as a motivator after surpassing a certain level of survival. In those conditions, the intrinsic features or elements swap the extrinsic aspect and act as robust and efficient motivators for employees (Ryan & Deci, 2000). On the other hand, extrinsic rewards are denoted to those rewards that appear in the form of material and are recognised as external with respect to task accomplished or implemented. The