International relation Essay Example | Topics and Well Written Essays - 750 words - 1

International relation - Essay Example John Mearscheimer terms China’s rise as un-peaceful and believes that being in position to challenge United States of America, it will definitely give the super power some headache in years to come, and with its neighbors being largely under the influence of America, the dark clouds might well show up in future. The economic race is on, and for now, China has the policy of back burner towards military and arms race, yet it cannot be ruled out that China will engage in race that is directed towards self defense. According to the author, America might well follow the strategy pursued during the cold war against U.S.S.R. China at the same time, is not sitting unaware and is making alliances in Asia and other regions with bid to reduce the X-factor. Hence the author sees it as non peaceful endeavor by China which may trigger in years ahead (Li & Lee, 2011). The entry of china into the World Trade Organization is seen as a mega event in the prospect of world economics and trade affairs. Being amongst the ranks of other nations who are large has large chain of manufacturing around the world. W.T.O is highly boosted by the presence of player like China. It is the third largest player in the incumbent organization. Chinese policy and economic situation is more towards the open end, and would have definite impact on the world economy and this organization. It will increase competition amongst the large exporters of the world. China’s presence may end the monopoly being held by few nations before china’s surge in this domain, but it will definitely bring a spark in the manner in which activities are being held (Panitchpakdi & Clifford, 2002). The classical school of thought circles around the human contribution to the state of affairs and holds it directly responsible for the disorder and peace that may prevail in the world. The classical realism is believed to

Relationship Between Service Advertising Strategies and Consumers Dissertation

Relationship Between Service Advertising Strategies and Consumers Responses Within Hospitality Industry - Dissertation Example the primary research instrument and are administered in various modes, such as by regular mail, overnight delivery, fax, the Internet and drop-off/pick up. Meanwhile, interview-completed surveys are conducted personally in a shopping mall, home, office or other workplace of the consumer-respondent or coursed through the telephone. On the other hand, Hair et al. (2011) explained that observations may be conducted in three ways: (1) directly by a human observer; (2) electronically, as in the scanning of purchases in retail outlets or click-through behaviour of individuals when browsing the Internet; and (3) mechanically, through the telephone as when business calls are recorded for quality control monitoring or training purposes. Qualitative techniques. The qualitative techniques in commonly used in business researched are classified as interview-based or observation based. Both classifications used interview / interview guides. In-depth interviews, focus-groups, case studies and proje ct techniques are interview-based. In contrast, qualitative observations carried out either directly by a human observer or electronically. Traditional focus groups are the most frequently selected qualitative observation technique based on the 2008 trends in research industry (as cited in Hair, et al., 2011). Other common observation-based qualitative techniques based on research industry trends include personal and telephone-coursed in-depth interviews, chat or text-based online focus groups, video-based online focus-groups, interview / groups using online communities, monitoring blogs, and ethnography (Hair, et al., 2011; Bryman & Bell, 2007). Mixed methods techniques. Mixed methods research refers to one which â€Å"integrates quantitative and qualitative research within a single... This dissertation chapter discusses the methodology, that was designed to provide direction in the collection, processing and analysis of data in this study, which ventured to look at the consumer decision process in terms of the association between the advertising strategy applied and corresponding consumer reactions to the strategy utilized within the hospitality sector. Three groups of research techniques are available for this type of business-related inquiry, namely: quantitative, qualitative and mixed methods. A quantitative technique was deemed most appropriate for the purpose of the study. Survey methodology was adopted with the use of a researcher-constructed instrument consisting of twenty items developed from existing literature. The instrument was evaluated using face validity and internal consistency reliability, for which pre-testing and pilot testing were carried out. Simple random sampling was utilized in the calculation of minimum required sample size of 138. The sam pling unit adopted in this chapter of the dissertation was the household. Systematic sampling was used in the administration of the research instrument to one household for every 500 households in the Bournemouth area. To sum up, it can be stated that data collected were analysed using descriptive and inferential statistics. Inferential statistics were carried out using two-tailed or non-directional analysis and a 0.05 level of significance. A coding guide and an interpretation guide facilitated the analysis of data.

Geomorphology of Kuwait Essay Example for Free

Geomorphology of Kuwait Essay Kuwait is a Arabic state, which lies in the North-West corner of the Persian Gulf between 28o and 30o latitudes and between 46o and 48o longitudes. It shares a border with Iraq on the North and with the Kingdom of Saudi Arabia. On the East it is washed by waters of Persian Gulf. It’s total area makes 17,820 square kilometers. The climate is dry desert with hot summers and cool winters. The terrain is flat with the lowest point of zero above the sea level and the highest point of 306 above the sea level (the location is unnamed). Most of the territory is a desert with only about 1% used as arable lands and for growing permanent crops. A great part of the territory is occupied by the city El-Kuwait – the country’s capital. Other major towns include Jahrah, Salmiya, Shuwaikh and Hawalli. Irrigated lands cover 130 square kilometers. Natural resources include petroleum, natural gas, fish and shrimp. The country suffers from lack of fresh water, so it possesses one of the world largest distillation facilities. Other geographic problems include sudden sandstorms, which usually happen between March and August and heavy rains which are usual for the period from October to April . Historical and Current Geology of Kuwait The country’s relief has been formed in the recent Quaternary geological era. The southern part of the country rests on a long, north-oriented dome of limestone laying beneath the surface. It is here where oil resources of Kuwait can be found. The western and northern parts of Kuwait rest on layers of sand, gravel, silt, and clay, covering limestone to the depth up to 210 meters. This layers of sediments have been formed by dried-up riverbeds called the wadis. The greatest of the wadis is Wadi al Batin – a broad and shallow valley forming the northern frontier of the country. Limestone geological formations, especially in the places where they lay close to surface, are principle suppliers of water for Kuwait. In 1960 a large aquifer has been discovered in the western portion of Ar Rawdatayn geological formation, which is now used for distilled water production, covering most of the country’s needs. On the south from the city of Kuwait another water field has been discovered in the top of the limestone of the Ash Shuaybah. The water here is salty, so it is used mostly for agricultural and commercial needs. Where waters come close to the surface, oases appears, enlivening the landscape of Kuwait . Basic Geomorphologic Terrains of Kuwait Mainland Most of the Kuwait’s land has no remarkable geomorphologic features like high mountains, rivers, ridges or depressions. A sandy desert of the country is mostly flat, gradually slopping to the sea. Some researchers point, that the land is not really a desert, but rather a semi-desert, because in winter there is a notable vegetation sufficient to support camel herds. However, for most of the year it is really sandy. This landscape is broken by the ridge at Jal Al-Zor – a series of low hills and shallow depressions. The highest point of the ridge is 145 meters above the sea level. The ridge is cut into two by Umm Al-Ramam Wadi. The southern part of Kuwait is flat with exception of Ahmadi hill (137 m) . In the centre of the country it’s coast bends forming the Gulf of Kuwait, where the capital of the country lays. The sheltered waters of the bay create a number of salty marshes, lagoons, and mud flats. In the center of the gulf lays a small Umm an Namil Island. About 40 kilometers to the south from El-Kuwait lays 120 meters high Al-Adan ridge, a series of heights similar to Jal Al-Zor . Another remarkable geomorphologic terrain in southern Kuwait Sabkha deposits – a number of irregular closed lowland areas. Two different types of Sabkhas are recognized: costal sabkhas and inland sabkhas. The costal ones are situated mostly in the Al-Jailaiaha and Al-Khiran areas, being extended along a costal depression. Inland sabkhas are situated in the desert areas of Al-Maqwa, Urafjan, and Al-Gurain. On the Kuwait’s west. Both types of sabkhas are subjected to changes after sandstorms. They may be entirely filled with sand an disappears, and new sabkhas may appear. Based on the study of sands and presence of bones fragments in most of the sabkhas, it has been concluded, that most of the sediments in the sabkhas come from Al-Dibdibbah deposits from the Arabian Shield igneous and metamorphic rocks . Coastal Area The coast of Kuwait is divided into nine geomorphological potions, out of which four are lie along the northern muddy shoreline and five in the southern sandy area. The northern part includes large portions of bays, which are filled with water during high tides and for most of the time they are areas of muddy ground. They are limited by costal sabkhas or sandy drifts. Intertidal channels form sandbars near the waterlines . In contrast to this, the southern portion of the coat is characterized by steep sandy beaches, narrowed by wide rocky intertidal platforms, covered with sand and other sediments. In many places those rocky surfaces are dissected by intertidal channels and shallow gulleys. The low water line is marked by numerous sandbars. Sometimes they are formed in berms by waves . Costal Islands Kuwait’s territory includes eight major islands and a number of minor ones, situated in the northern and southern part of the country respectively. Along the southern part of Kuwait coast five minor islands are situated: Miskan, Awhah, Kubbar, Qaruh, and Umm Al-Maradem and one bigger island Faylakah, which is the only inhabited island of all. The islands are subjected to variable tiding conditions and winds and this preconditions their roundish shapes. The northern islands of Miskan and Awhah rest on a shallow platform which is a part of a larger Faylakah Island structure. The three southern islands rest on separate platform each which is most possibly of reef origin. Beach sediments of the islands consist of sand and biologic measures, which makes them similar to the shores of Kuwait mainland . The Faykalah island is situated 20 kilometers away from the coast near El-Kuwait and has quite a different ecosystem in comparison to the mainland. It is used mostly as a recreational zone because the Iraqi have depopulated the island during the invasion in 1991, so there are only few local residents living there. 16 kilometers south-east of Faykalah lays the Auhah Island, which is 800 meters long by 540 meters wide and uninhabited except for a lighthouse. 29 kilometers off of the coast of Faykalah the Kubbar Island is situated. It is almost round in form and has flat sandy surface. Separately stands a large island of Bubiyan, which, under it’s geomorphological conditions, is very much similar to Kuwait northern mainland It is separated by Khawr Abd Allah channel on the northeast and Khawr as Sabiyah channel on the north. The latter channel also separates it from Warbah Island, which is 15 kilometers long and 5 kilometers wide and lays only a hundred meters away from the mainland. The surface of the island is a muddy flat. The Bubiyan is connected with the mainland by a concrete bridge, which is, however, for military use only. The terrain of the island is similar to the one of the northern Kuwait mainland. It is a flat desert and semi-desert area with shores being sandy or muddy. No remarkable depressions or heights exist on the island. Between Bubiyan and Faykalah lays the Miskan Island, which is uninhabited save for a lighthouse, but it is vital for the country as part of it’s defensive frontier. Other islands include Umm al Maradim which lays between Kuwait and UAE territorial waters. It is 1,5 kilometers long and 540 meters wide and is known for deep waters around it, which allow ships to safely anchor. 17 kilometers away from this island is Qaruh Island, which received it’s name after Qar – an Arabic name for petroleum sediments, great amounts of which can be found on the island. It is the smallest and the most remote island of Kuwait which is only 275 meters long and 175 meters wide. Works Cited: 1. 2007 CIA WORLD FACTBOOK. Kuwait (CD-ROM), Progressive Management, 20062. Francesca Davis Dipiazza. Kuwait in Pictures, Twenty-First Century Books, 2006 3. A. Al-Hurban , and I. Gharib, Geomorphological and sedimentological characteristics of coastal and inland sabkhas, Southern Kuwait, Journal of Arid Environments Volume 58, Issue 1, July 2004, Pages 59-85 4. Mohamed I. El-Sayed and Dhia Al-Bakri, Geomorphology and sedimentary/biosedimentary structures of the intertidal environment along the coast of Kuwait, north-western Arabian Gulf. International Journal of Earth Sciences. Volume 83, Number 2 / July, 1994

The Strategic Management Of Ryan Air

The Strategic Management Of Ryan Air A Jenoir management consultant is providing consultant service for strategic management of the companies. Senior management team of Ryan air details on the contracts signed with Jenoir management consulting company for get the consulting service in strategic management of the Ryan airs future. As a result of this we carried out a strategic analysis in terms of the environment, industry and also regarding the internal performance of Ryan air. The aim of this report is to provide consulting services to Ryan air for its strategic management in the future. This report will focus on: The strategic analysis of the Macro Environment taking into account the PESTEL factors which will draw out the opportunities and threats, Industry analysis using the Porters Five Forces Model and a Strategic Group Model and Internal analysis drawing out the resources and capabilities and the VRIO using the Value-Chain Model for Ryan air. Thereafter, recommendations will be given as to how Ryan air can improve which will be continued in the second part of this report. Hence, this report will show how Ryan air can perform better in the long run by identifying the key strategic issues. Table of Contents EXECUTIVE SUMMARY 1 Table of Contents 1 1.0 INTRODUCTION 3 2.0 CRITICAL ISSUES 4 2.1 Company Background 4 2.2 Core Problem 5 3.0 ANALYSIS (MODELS / THEORY USED) 5 3.1 EXTERNAL ANALYSIS 5 3.1.1 PESTEL ANALSIS 5 3.1.2 Porters Diamond Model of Ryan air 6 3.2 INDUSTRY ANALYSIS 6 3.2.1PORTERS FIVE FORCES ANALYSIS OF RYAN AIR 6 3.2.2 Strategic Groups 7 3.3 INTERNAL ANALYSIS 8 3.3.1 VRIO/ VRINE of Ryan air 8 Barneys Model for Ryan Air 9 3.3.3 Ryan air Value Chain Analysis 9 4.0 EXTERNAL ENVIROMENTAL ANALYSIS 10 5.0 INTERNAL ENVIORNMENTAL ANALYSIS 11 5.1 Resources and capabilities 11 7.0 CONCLUSION 13 8.0 RECOMMEDATION 14 9.0 REFERENCES 15 10.0 APPENDIX 16 10.1 Appendix 1 16 10.2 Appendix 2 17 10.3 Appendix 3 18 10.4 Appendix 4 19 10.5 Appendix 5 20 10.6 Appendix 6 21 10.7 Appendix 7 22 10.8 Appendix 8 22 1.0 INTRODUCTION The present business world is highly complex, competitive and fast changing. Ryan air started in year 1985 with only 57 staff members and with one 15 seated turboprop plane from the south of east of Ireland to London Gatwick which carried 5000 passengers on one route. Ryan air was the first budget airline in Europe and also more successful low cost airline in Europe. Ryan airs competitive advantage is its ability to grow and outperform others as it is Europes first low-fares, no-frills carrier and in spite of economic instability there has been a growth in profits. (Ryan air 2006) According to Viljoen and Dann (2003)strategic management is defined as the process of identifying, choosing and implementing activities that will improve the long run performance of an organisation by setting directions and by creating on going compatibility. Currently in 2006 European air line industry facing a backdrop and the burgeoning budget sector. In order to analyse Ryan airs strategic will be focus on External, Internal environment and Industry. External environment will be analysing the factors in the macro environment which influence future industry growth and development, factors affecting current and future profitability, position of competitors and strategic groups within the industry, to gain the driving forces of the industry, dynamics and finally to understand international competitiveness. Further more this analysis focus on how Ryan air wants to create value for customers, its customer value and competitive advantage, its activity value chain, customer value the value proposition and determining the business model to deliver the value position, short term and long term focus and sustainability and methodology of analysing business strategy. In final this analysis will focuses on Ryan airs current strategic management views and how it can benefit by using strategic management theories and the means by which the organisational efficiencies of Ryan air would be improved and recommend to management team of Ryan air for improving strategy implementation. 2.0 CRITICAL ISSUES 2.1 Company Background Ryan air started in year 1985 with only 57 staff members and with one 15 seated turboprop plane from the south of east of Ireland to London Gatwick which carried 5000 passengers on one route. Ryan air was the first budget airline in Europe and also more successful low cost airline in Europe. Ryan airs competitive advantage is its ability to grow and outperform others as it is Europes first low-fares, no-frills carrier and in spite of economic instability there has been a growth in profits. In identifying the current business strategy we would be analysing the vision, mission and objectives of Ryan air. The mission of the Ryan air is to become Europe largely gainful low fare by rolling out proven low cost no frills in all markets in which we operate to the benefits of passengers, people and share holders. (Ryan air Report, 2007) Ryan airs social responsibility is providing good service to the passengers. The vision is to firmly establish itself as Europes lading low fares scheduled passenger airline through continued improvement and expanded offerings of its low fare service (Ryan air Report 2007). Ryan airs objectives are 40 percentage increase the market share within the low fare airline sector, in 2012 double the annual passenger transportation to eighty million and to quadruple Ryan airs annual profit up to 1,230 billion. 2.2 Core Problem Ryan air being one of the leading budget air lines in Europe, which is currently facing crisis. Though they were performing well during the last few years, currently European air line industry facing a backdrop and the burgeoning budget sector. Therefore it is necessary for Ryan air to consider the causes of the crisis and necessary action well on time. Due to this reason Jenoir management consultants will be analysing the external, internal and industry, whether Ryan air could over come this barrier. 3.0 ANALYSIS (MODELS / THEORY USED) 3.1 EXTERNAL ANALYSIS 3.1.1 PESTEL ANALSIS Pestle analysis is important for identify Ryan airs strategies through macro external factors. These factors are in the airline industry to understand Ryan airs future external threats and opportunities. (Refer Appendix 1) Political and Legal Security solution is the current move of government about airline industry, which will increase the cost of service. Governments can take an action if there will be any dispute in business deals from Ryan air with Airport. The Ryan air must also adapt its strategies to suit the government legislations and policies and must give more attention to the political of the country where they operate. Ryanair have been involved in various legal disputes with governments both in Ireland and the EU regarding their business deals with airports and airline regulating bodies. Economic Factors Global Economic recession in 2001-2003 had adversely affected many countries and in had collapse the financial strategies of the company. Due to the recession the income level of the people has come down due to that most people are postponing or cancelling their air travel. Socio cultural Factors After the September 11th incident in USA air travel as become a high risk in business in air line industry. More security measures are taken and the passengers are facing difficulties. This has become a huge threat to air line industry. Technological- Ryan airs website is the largest travel website in Europe and this could help them to increase e-commerce and advertising revenue. Their in flight internet gambling, satellite television and web-based check-in is an added advantage for Ryan air. Environmental Factor: The notion that the world is becoming smaller and a move towards eco friendly environment by controlling noise levels and green-house carbon emissions. 3.1.2 Porters Diamond Model of Ryan air Porters diamond model for Ryan air is stated in appendix 2 respectively. 3.2 INDUSTRY ANALYSIS 3.2.1PORTERS FIVE FORCES ANALYSIS OF RYAN AIR Bargaining Power of Supplier Ryan airs main aircraft supplier is Boeing and other one is Airbus. Switching cost will be high when change the aircraft. Fuel prices will affect Ryan airs cost directly, so they are highly dependent the fuel prices and also it is very big threat of their strongest side. Generally regional airports have little bargaining power if they are heavily dependant on one airline but day by day their bargaining power increasing because of the competition between low cost airlines. Besides of those regional airports, bigger airports have very huge bargaining power. (Refer Appendix 3) Bargaining Power of Customers Ryan air is the low cost airline for all Europe destinations and customers are especially in recession times highly price sensitive. It is very easy to change their airline and it is In this customers knowledge about the cost of service is high and there is no customer loyalty for Ryan air. Even though there is no customer loyalty, bargaining power of customers is low. Ryan air is the cheapest airline for all Europe destinations and customers are especially in recession times highly price sensitive. Threat of New Entrants There are lots of barriers to entry and it is very risk to be new in airline industry. The capital that will invest in this sector is very high. It is also hard to take a place current competition and also hard to find suitable airports for the flights. Threat of Substitutes There is not any brand loyalty of customers and Ryan air preferred customer relationship is not close relationship. If their customers find better way to travel they will not feel any hesitation to chose it. So the threat of direct and indirect substitutes is very high and the most important point is there are no switching costs for the customers. Competitive Rivalry The market is highly competitive. Most of Ryan airs cost advantages can be imitative immediately. In Europe it seems like there is an agreement between Ryan air and Easy jet about not to compete head to head. However if any company does decide to compete on the same basis as Ryan air it will be highly critical for Ryan air. 3.2.2 Strategic Groups Strategic Groups have been defined by Finlay (2000) as groups of business that are likely to respond similarly to environment changes and be similarly advantaged or disadvantaged by such changes. Porter (cited in John et al, 1997), suggests that an industry can have only one strategic group if all firms followed essentially the same strategy. At the other extreme each firm could be a different strategic group. Strategic Group Map analysis below of the European Airline industry will indicate that Ryan air has to compete with Aer Lingus and EasyJet very closely while British Airways and other national carriers are in the region. Other smaller budget airlines based across Europe such as FlyBE, German Wings and Hapag Lloyd Express also pose competition in routes which they commonly compete (Little Masters, n.d.). This diagram also shows how the Mega carriers compete within their strategic groups as opposed to the Mid-Sized carriers. Private Mega Carriers: American Airlines British Airways Mid-Sized Carriers: FlyBE German Wings Aer Lingus EasyJet Government-Owned Carriers: British Airways Bulgaria Air Government No: of Destinations High Low Ownership 3.3 INTERNAL ANALYSIS 3.3.1 VRIO/ VRINE of Ryan air VRINE MODEL The top management should be able to identify the resources available in the organisation presently in order to assess whether the resources available are sufficient enough to implement the strategies. So the outcome of the reconstruction depends on the resources available at that time. VRIO of Ryan air Value, Rarity, Imitability, Organization Ryan air values its high service performance. The airline is known for its strict observance on punctuality, high rate of flight completion, and low baggage loss. It purchased modernized fleet which leads to less expensive maintenance with uniform brands used while high aircraft utilization strengthens its business and financial sheet. The rarity of Ryan air is based primarily on its strategic positioning and management operations. Its implementation on low fares service and high level of customer service delivery made Ryan air strong and competitive compared to other firms in the same field. Other firms in the same industry hardly find their ways in imitating the same operations and strategic planning. Ryan air produced effective planning and management operations in which it leads others to imitate. Not all of the tangible and intangible resources like software, fleet designs, infrastructure, organizational culture, and knowledge management can be imitated. Causal ambiguity, time c ompression diseconomies and path dependencies are factors which affect the difficulty of other firms to imitate effective plans of successful firms like Ryan air. Barneys Model for Ryan Air The top management should be able to identify the resources available in the organisation presently in order to assess whether the resources available are sufficient enough to implement the strategies. So the outcome of the reconstruction depends on the resources available at that time. According to the Barneys model can analysis Easy Jet as Ryan airs competitor. Easy jet has enough recourse. For an example they have large number of air craft and their skytrax star rate level is high, so easy jet is valuable. Easy jet is not rare because same strategy what easy jet currently using is other competitors also using. Easy jet can easy to imitate to another company because low fare and also they have enough substitutes (for an example Train, ship). Easy jet is competitive parity. (Refer Appendix 4) 3.3.3 Ryan air Value Chain Analysis Ryan air strongly manages and forms relationships with different suppliers for an example. Boeing and food, beverages etc, to make sure goods are received of requirement standards and on time in order to add value through out its value chain. In order to add substantial value for its service by providing low cost and directly monitors relationships with airports around Europe, so they provide subsidies to the airliner in order for them to provide low cost and seen as adding grater value for customers. In order to reduce the cost and provide low cost to customers Ryan air contracts staff for aircraft handling, ticketing and baggage handling to third parties at competitive rates as well as engine repairs and heavy maintenances of its aircrafts. Therefore reduces direct exposure to employee relationships and disputes reducing costs all through value chain. In order to add greater value for customer, the aircraft staff e.g. pilot, cabin crew, they holds close relationships, giving the right training making them to feel confident to answer on flight questions. The airliner has a commission placed for its aircraft crew linked with the sales of duty paid goods. Therefore close management with aircraft crew ensures good labors turnover reducing the threat of staff being absent for flights, thus seen as adding value for customers. (Refer Appendix 5) 4.0 EXTERNAL ENVIROMENTAL ANALYSIS The external organizational environment includes all elements existing outside the boundary of the organization that have the potential to affect the organization (Daft, 1995). The environment includes competitors, resources, technology and economic conditions that influence the organization. The external environment can be further conceptualized as having two layers generally and task environments. The general environment is the outer layer that is widely dispersed and affects organization indirectly. It includes social, demographic and economic factors that influence Ryan air. The most important part concerning in the task environment which is closer to the organizations; its includes the sectors that conduct day to day transaction with the organization and directly influence their basic operations and performance: suppliers, competition, customers and the labour market. (Refer Appendix 3, 6) 5.0 INTERNAL ENVIORNMENTAL ANALYSIS All organizations have strength and weakness in its areas of business. No organization is equally strong or weak in all areas (David, 2005). The process of internal environment parallels that of the external analysis. Resources come in many forms form common factor inputs to highly differentiated resources that are developed over a man years and are very difficult to replicate (Collins and Montgomery 1998). Internal environment analysis involves a study of culture, structure and resources including technology adapted by the origination. 5.1 Resources and capabilities Ryan airs main tangible resource is air craft. Their intangible resource includes things such as companys reputation (first budget airline and low fare airline), brand name (Ryan air), technical knowledge (100 percentage online ticket booking), patent and trademark. A competitive advantage is the set of factors and capabilities that allow firms to consistently outperform their rivals. (Refer Appendix 7) Tangible Resources Air craft Technical Advancement Equipements Competencies Price, Quality service, Reliability Competitive advantage of Ryan air Capabilities Low cost, High profit Intangible Resources Ryan airs Reputation Brand name Low fare Technical knowledge Figure 1: Resources based view if competitive advantage of Ryan air 6.0 SWOT ANALYSIS This analysis is an effective way of identifying internal strengths and weaknesses of Ryan air and of investigative opportunities and threats of the external environment. (Refer Appendix 8) Strengths Ryan air is the largest and most successful of Europes low cost airline. This fact is strongest selling point for Ryan air. Result of this low cost strategy, which increases customers and airline, is expanding rapidly. Ryan airs website was the largest travel website in Europe. And the fifth most recognized brand on Google. According to the Ryan air annual report 2006, Ryan airs ancillary revenues (include non flight schedule services) had climbed by 36 percentage. Weaknesses Ryan air is the least favorite airline in the world. Passengers who travel in Ryan air lose their luggages very often. Ryan air staffs are considered to be very unfriendly and there is common issue that the process always delays. Ryan air was only mid range or below average in its P/E multiple relative to peers like easy jet, whose shares had risen by 46% during the year. Ryan air has been criticized for many aspects of its customer service. Opportunities They have potential market share. Because low cost airline market share not reached the peak level. Ryan air has better opportunities to dominate and catch up with the competition in the European airline industry in terms of providing more quality service. The continuous initiatives of the company in diversification of its revenue resources also open new opportunities to make the business become stronger to outgrow all its competitor companies. Threats Ryan air faced various challenges as it entered the second half of fiscal 2007. The airline itself predicted that its extra capacity building would create uncertainty about the success of new routes, locations and other difficulties. These were extra marketing and discounted fare costs incurred in launching new routes, as well as overcapacity leading to price cutting by rivals. 7.0 CONCLUSION By taking into consideration the above analysis, Jenoir management consultant believe Ryan air has gained competitive advantage since there is a greater opportunity and strengths regarding to the air line industry. Based on the External, Internal and Industry analysis, there are some major issues which were identified by Jenoir management Consultant analysis team in relation to Ryan air have weaknesses and threats. There are many areas which Ryan air should workout. Systematic, healthy and an organic organization contribute much to the success of Ryan air. An organization with clear objectives and capable to draw everyone to work with these objectives will lead to its success. For airlines, the future will hold many challenges. Successful airlines will be those that continue to tackle their costs and improve their products, thereby securing a strong presence in the key world aviation market. Therefore taking into consideration these detrimental impacts to the entity Jenoir management Consultant analysis team formulated certain recommendations for Ryan air to perform the task of a guideline in overcoming these weaknesses and threats, by systematically utilizing these recommendations. Ryan air will be able to convert its current weaknesses into opportunities and strengths in the future. However risk management in the strategic management must be given an important consideration in strategic management plan implementation process. 8.0 RECOMMEDATION Based on External, Internal and Industry analysis, Jenoir management consultants is recommended that Ryan air consider the move their business with low cost strategy in to international market, so Ryan air should has a detailed plan for this and be able to provide good customer service to the customers like by having discounted flights, promotion to keep the competitive advantage at a stable mode within its competitors and also will need to focus more on the core competition that will help Ryan air to practically designs suitable airline operation within their market. There are some other recommendations for Ryan air, Ryan air, being the market leader in the budget airline industry is performing very well as of now. But it does need to take into account all the factors discussed above. Ryan air also has to make sure that even though Michael OLearys tactics work today, they may backfire tomorrow. Ryan air should slow down on the aggressiveness of its strategic planning and implementation so that it can avoid getting into trouble with the governments and end up paying millions. In order to retain its employees, motivate them and also another means of cutting costs, Ryan air can adopt a similar strategy that of Jet Stars JEN (Jet star Employee Network). This intranet software is both the sophistication and the functionality necessary to gather, share and communicate key corporate, HR and time critical staffing information. Head of Corporate Relations, Simon West away says JEN delivers ongoing savings of about $130,000 annually (Story, 2009, p.18). 9.0 REFERENCES Collins, D.J., Montgomery, C.A. (1998), Competing on resources: strategy in the 1990s(Volume 73), Harvard Business Review Daft, Richard L. (1995). Organizational Theory: Cases Applications. (4th edition.) : West Publishing Company David, R.D.(2005). Strategic management: concepts and cases. (10th edition): Prentice Hall of India Find Article (2005). EasyJet to enter Irish Market for first time. Retrieved April 21, 2010, from http://findarticles.com/p/articles/mi_m0CWU/is_2004_Nov_23/ai_n7074328/?tag=content;col 1 Find Article (2009). Company Watch Ryanair. Retrieved April 22, 2010, from http://findarticles.com/p/articles/mi_6781/is_2009_August_24/ai_n42028112/?tag=rel.res1 Hodgson, N. (2009, November 20). Ryanair set to overtake EasyJet in JLA ranks. Daily Post Liverpool. RetrievedApril 19, 2010, from http://findarticles.com/p/articles/mi_8008/is_20091120/ai_n42256727/ Hubbard, G. Rice, J. Beamish,P. (2005). Strategic management thinking analysis action. (3rd edition). Pearson education Australia Lagadec, K. (2008). Airbus and Boeing face a dark and painful future. Post Carbon Institute. Retrieved April 20, 2010, fromhttp://www.postcarbon.org/article/40546-airbus-and-boeing-face-a-dark/13913-energy The Airline Industry. (n.d.). retrieved April 21, 2010, from http://adg.stanford.edu/aa241/intro/airlineindustry.html Viljoen, J., Dann, S. (3rd Ed.). (2003). Strategic Management: Planning and implementing successful corporate strategies. NSW, Australia: Pearson Education Australia. 10.0 APPENDIX 10.1 Appendix 1 PESTLE ANALYSIS OF RYANAIR Political Environment National airlines supported by certain countries Europe union expansion with new routes and new competitors. New European Union rules and regulations. Due to the government stability tourism will be increase, which is good for Ryan air. New different tax policy for different countries. Economic Environment Threat of Ryan air is increasing fuel price. Taxes and Interest rates Decrease of US dollars Increasing business class travelling The threat of the substitutes Rise of airport handling charges SOCIAL FACTORS Increasing grey market, which is the trade of a commodity through distribution channels, which while legal, are unofficial, unauthorized, or unintended by the original manufacturer. Populations growth does an ageing population affect them i.e. baby boomers, lots of people in that life stage have more disposable income to spend Safety solutions Trend TECHNOLOGICAL FACTORS Internet sales and Increased internet competitions High speed trains Online check in Low fuel use LEGAL FACTORS Privatizing of airline industry Illegal subsidies from airports Competition laws in aviation industry Allegations of false advertisement Rules and regulations about Carbon emission level ENVIRONMENTAL FACTORS Noise level controls , Global warming ,2.6% of Carbon emission in the EU, so this gas will effect Green house 10.2 Appendix 2 Porters Diamond Model of Ryan air Factor Condition Demand Condition Firmly strategy structure and Rivalry Related supporting Industries Change Government Firm Strategy, Structure and Rivalry Environmentally concerned. Entrants of other Low Cost Carriers Factor conditions Technological advancement. Demand conditions Demand is increasing for Low fares air travel. Related and supporting industries Car hire, Hotels, Travel insurance, Baggage tracing, Free city guides, Ticketing, Aircraft handling ,Airport coach and other services 10.3 Appendix 3 Porters Five Forces model Bargaining power of Supplier Bargaining power of Buyers Threat of New Entrants Threat of Substitutes Competitive Rivalry 10.4 Appendix 4 (Source: VRIO model / Barneys model http://www.web-books.com/eLibrary/ON/B0/B58/033MB58.html) Competitive Implications from Recourses ( Easy jet as Ryan airs competitor) Valuable Rare Difficult to Imitate Without substitutes Competitive Implication Yes No No No Competitive parity 10.5 Appendix 5 Value Chain Analysis of Ryan Air Firm Infrastructure (Head Quarters) Technology Development (Internet, Integrate system, Low tech marketing , Internet sales) Human Resource Management ( In house, Low cost training, Management control, Limited crew, performance contracts) Procurement (Boeing discount, Alliances, Low cost, out sources private) Inbound Logistic (Quality training, Low cost supplier, Airport agreement) Operation (No frill, low cost ) Outbound Logistic (Reliable service, quick turn around) Marketing and Sales (Free publicity, Low cost, promotions, Internet sales) Services (High productivity, Limited resourses) 10.6 Appendix 6 Location of the organization general task and internal environments Technological CUSTOMERRS Task Env Internal Environment Socio cultural LABOUR MARKET Employees Culture International COMPETITORS Management SUPPLIERS Legal/ Political Economic It can be noted that SUPPLIERS forms an integral part of task environment and the role of importance of suppliers of components. 10.7 Appendix 7 Resources There are two kinds of resources, tangible and intangible which can further be categorized into financial, human, physical and intellectual capital. Physical Resources which Ryan air possesses is 196 Boeing aircrafts. Huge amount of money was being spent for the aircraft maintenance and they need to keep the resources proper and running to make sure that these will not harm their low cost structure. They also have the youngest fleet in the whole of Europe with a highly fuel efficient capacity. Financial Resources Ryan air is the highest profit making low cost structured airline. According to OHiggins (2007), Ryan airs profits have been increasing 8.5% on average per year. It also goes onto say that in its Annual General Meeting in 2006; the airline had delivered 12% increase in net profits despite a 74% increase in fuel cost. Human Resources Initially Ryan air started with only 25 employees and had 3500 people by the year 2006 and all of them are entrenched with a cost cutting approach. Ryan air employees a very much dedicated as Ryan air pays its employees well. In its 2006 annual report it claimed to have the highest pay figures than any other major European airline. Also by tailoring rosters, the carrier maximized productivity and time off for crew members. The biggest HR advantage Ryanair has is Michael OLeary. Intellectual Capital The high

Early Colonial Settlements :: American America History

Early Colonial Settlements In the early seventeen hundreds, after the establishment of both New England and the Chesapeake, many similarities and differences arose between the two settlements. Some of the similarities and differences included such things as family life, economy, life expectancy, and society. In the Chesapeake area, the life expectancy and general healthiness of the settlers was dangerously low. Diseases like malaria, typhoid, and dysentery had a deadly effect on the inhabitants of the area, cutting 10 years off the life expectancy. Family life in the Chesapeake was also a problem. Women were very scarce which made a strong family life almost impossible. Unmarried pregnancies were everywhere and marriages did not usually last for very long due to a death of one of the partners. This lifestyle was greatly contrasted in the area of New England. New Englanders enjoyed clean water and moderate temperatures that slowed the spread of diseases among the people. The people of New England actually had a life expectancy of ten years more than that of a person living in England. Also, in New England the family life was very strong and important. Women usually wed by their twenties and had around ten children, with about eight of those that would survive. Another contrast in the lifestyle of the New Englanders to that of those in the Chesapeake was that women in the south would usually acquire land from their husbands after they died. In New England, however, the women would give up their property rights at marriage because widowhood was much less common and also because it did not promote the unity of marriage. One common point between the two civilizations was the very prominent class distinctions. In both areas settlers also fought to restructure these systems. Rebellions such as Bacon's 1676 rebellion in Virginia, and Leisler 1689 to 1691 rebellion in New York were due to the settler's unhappiness with the social class distinctions. Another similarity was that of relatively cheap and wages which almost tripled that of the English. Unity in New England was something that was not commonly found in the Chesapeake. New England's puritan ways easily molded this tightly knight colony. In the Chesapeake this was not the case. Farmers were more of loners who did not move or live in very close communities. New England grew in a more organized way, unlike the Chesapeake that was very spontaneous in its growth. Early Colonial Settlements :: American America History Early Colonial Settlements In the early seventeen hundreds, after the establishment of both New England and the Chesapeake, many similarities and differences arose between the two settlements. Some of the similarities and differences included such things as family life, economy, life expectancy, and society. In the Chesapeake area, the life expectancy and general healthiness of the settlers was dangerously low. Diseases like malaria, typhoid, and dysentery had a deadly effect on the inhabitants of the area, cutting 10 years off the life expectancy. Family life in the Chesapeake was also a problem. Women were very scarce which made a strong family life almost impossible. Unmarried pregnancies were everywhere and marriages did not usually last for very long due to a death of one of the partners. This lifestyle was greatly contrasted in the area of New England. New Englanders enjoyed clean water and moderate temperatures that slowed the spread of diseases among the people. The people of New England actually had a life expectancy of ten years more than that of a person living in England. Also, in New England the family life was very strong and important. Women usually wed by their twenties and had around ten children, with about eight of those that would survive. Another contrast in the lifestyle of the New Englanders to that of those in the Chesapeake was that women in the south would usually acquire land from their husbands after they died. In New England, however, the women would give up their property rights at marriage because widowhood was much less common and also because it did not promote the unity of marriage. One common point between the two civilizations was the very prominent class distinctions. In both areas settlers also fought to restructure these systems. Rebellions such as Bacon's 1676 rebellion in Virginia, and Leisler 1689 to 1691 rebellion in New York were due to the settler's unhappiness with the social class distinctions. Another similarity was that of relatively cheap and wages which almost tripled that of the English. Unity in New England was something that was not commonly found in the Chesapeake. New England's puritan ways easily molded this tightly knight colony. In the Chesapeake this was not the case. Farmers were more of loners who did not move or live in very close communities. New England grew in a more organized way, unlike the Chesapeake that was very spontaneous in its growth.

The Tragic Impermanence of Youth in Robert Frosts Nothing Gold Can Sta

The Tragic Impermanence of Youth in Robert Frost's Nothing Gold Can Stay In his poem "Nothing Gold can Stay", Robert Frost names youth and its attributes as invaluable. Using nature as an example, Frost relates the earliest green of a newborn plant to gold; its first leaves are equated with flowers. However, to hold something as fleeting as youth in the highest of esteems is to set one's self up for tragedy. The laws of the Universe cast the glories of youth into an unquestionable state of impermanence. It is an inescapable fact that all that is born, pure and clean, will be polluted with age and die. The aging process that Frost describes is meant to be taken literally as well as metaphorically. Literally, the plants that Frost describes are an example of this nonexclusive law of aging. This prooving through common natural phenomenom the tangible and scientific merit of the poem. There is also a spiritual understanding. Frost uses a religious allusion to further enforce the objective of the poem.Whether Frost's argument is proven in a religious or scient ific forum, it is nonetheless true. In directly citing these natural occurrences from inanimate, organic things such as plants, he also indirectly addresses the phenomena of aging in humans, in both physical and spiritual respects. Literally, this is a poem discribing the seasons. Frosts interpertation of the seasons is original in the fact that it is not only autumn that causes him grief, but summer. Spring is portrayed as painfully quick in its retirement; "Her early leaf's a flower,/ But only so an hour.". Most would associate summer as a season brimming with life, perhaps the realization of what was began in spring. As Frost preceives it however, from the moment spring... ...f impurity. In Christianity it is called sin. The fact that pollution of the soul is a concept in religion the world over is a testament to the Universal nature of Frosts argument. Frost's poem addresses the tragic transitory nature of living things; from the moment of conception, we are ever-striding towards death. Frost offers no remedy for the universal illness of aging; no solution to the fact that the glory of youth lasts only a moment. He merely commits to writing a deliberation of what he understands to be a reality, however tragic. The affliction of dissatisfaction that Frost suffers from cannot be treated in any tangible way. Frost's response is to refuse to silently buckle to the seemingly sadistic ways of the world. He attacks the culprit of aging the only way one can attack the enigmatic forces of the universe, by naming it as the tragedy that it is.

Michigan School for the Deaf Essay

Through the years the school has faced many challenges such as: funding, maintenance, up keep of advancing technology and enrollment. The single most important issue is funding without funding there would be no residential school for the deaf children and the would be forced to be mainstreamed into public school. I propose that parents should be told about Michigan School for the Deaf. Driving down Miller Road in Flint, Michigan and you are probably wondering what the old buildings standing there are for and what came about to how the school Michigan School for the Deaf became about? I will help you better understand. MSD was started in 1848, but it did not start out as MSD. Heck, they didn’t even know what they were going to call it or where it was going to be located, they just knew the deaf and blind needed a school to go to as well as â€Å"normal† students. A State Legislature Governor Ransom, who just so happened to be the governor at the time, wanted to give the idea of having a joint school for the deaf and dumb and blind. A guy by the name of E. H. Thomson proposed a bill to establish an institution called Michigan Asylum for Educating the deaf and dumb and blind. The bill was later enacted into a law and signed April 3rd, 1848. It took a good 28 years to get a school started. In the 1820’s a state sponsored school was proposed to be established in Detroit, Michigan but it was never materialized. A few students who were blind were taught in a preparatory school at the University of Michigan located in Romeo, Michigan during the 1840’s. Children in the 1840’s were not educated in programs, Michigan did not send deaf and blind students to schools like many other states were practicing. Villages of Flint, Romeo, and Kalamazoo extended offers of donations of land, cash, and building materials. In November 1849, the board selected the proposed site for the hospital for the insane and the also the proposed for the school. The hospital was to be located in Kalamazoo and the school was in Flint. The funding law was passed in 1848, but because of financial difficulties the school did not start until 1854. In the year of 1851 the board voiced the idea to joint the deaf and blind because having a separate school was out of the question. They proposed the idea of having of having erected class rooms suitable and separate for the deaf and blind. Students who could afford the school financially, were the suitable age, and had the strength would board in the Village of Flint, the students who couldn’t afford were accommodated under the charge of the Principle. The month of November in 1853 the board offered Reverend Barnabas Maynard Fay the position of Principle. Fay had previous experience as a teacher at Indiana Institution for the Blind and the Institution for Deaf and Dumb in New York. January 1854, Fay was appointed and the school was to open February 1, 1854 in Flint. February 6, 1854 the first student was enrolled, April 18, 1854 it was reported they had 12 students, 11 deaf mute and one blind. Thirteen years later an act was passed to change the name of Michigan Asylum to Michigan Institution for Educating the Dead and Dumb and the Blind. In 1879, the blind were separated the school for the blind from the school for the deaf. In 1887 Michigan School for the Deaf was given, not sure what year Michigan School for the Blind was relocated to Lansing, Michigan. As of 1937 MSD became jurisdiction of the State Board of Education and still remains to this day. (deaftartars. com) You may be wondering why I am writing a proposal for MSD when I am neither deaf or blind. It’s a simple answer, family. My grandpa is a Tartar alumni, being deaf mute and completely blind. He was not always blind, but he has been deaf since the day he was born. My family moved from Arkansas to Michigan for the school. You are probably once again thinking, are you guys crazy? No, we are not, they just wanted best from their highly intelligent son. A lot of people degrade deaf and blind individuals, they see them as being different from us so they automatically call them dumb. It hurts when I hear these individuals being called that because I know first hand that they are not anywhere near that. They have to retain a bunch of knowledge in their brain as well as us, but the difference they have to use their hands where we use are mouths. It is an even harder task because just like us they have to learn different languages also. You are probably really confused as to how a deaf and blind person communicates am I right? I will inform you, it is a lot harder then a regular deaf person. They use what is called tactile sign language, it is when the person talking takes the other persons hand and signs into the palm of the hand, but only using one hand most of the time. Luckily, my grandpa was one of the lucky was to get a great education considering there are a lot of them that are not as lucky example, Matt Hamill. Matt Hamill, found out at a very young age that he was profoundly deaf. His grandfather would not let him go to a school that would help him better learn how to communicate with every day people. He became a star wrestler, even got into Purdue University. Soon to be kicked out because he was not taught sign language and could not comprehend what the interrupters were saying to him, let alone what they were doing. Matt later went to Rochester College of Technology (RTC). There he learned everything he needed to know and became a National Champion Wrestler. Michigan School for the Deaf, is not only for deaf students. MSD is also a school of choice for anyone, but it definitely an expensive school. Tuition is $30,600 and for the resident intermediate school district it is $9,500. Many parents of deaf children do not know that there is a school for deaf children, reasoning why enrollment is down and why MSD does not have a lot of funding. (The Hammer) The amount of enrollment for MSD has gone down so far over the years which is causing some major funding for the school. Public schools get $9,000 for each deaf student that is enrolled into their school district. Most of the students and their parent’s do not even know that Michigan School for the Deaf even exist. I believe in order to get funding up at MSD a group of people need to go from school district to school across Michigan and have an assembly or a benefit for these parents. They can sit down and talk about what can happen at Michigan School for the Deaf for their child, why it is a better ideal school for their child to go to, and why their school district will not tell them about MSD. I bet you didn’t know that for every deaf child a public school has they get $9,000, that is $9,000 that MSD does not et because if that child leaves the district to go to MSD that district loses that money and has to give it to MSD. Deaf culture is a very hard culture to understand. A lot of time learning their language and learning how they have to learn is a very hard way. Its not easy teaching a deaf child math. You have to make sure you never mix the numbers up or how you sign a ver y long equation. The public school really isn’t using the money other then to pay an interrupter for each deaf child that is at that school. They get paid anywhere from $30-$70/hour. For one week of a school year saying that the child attends school for 35 hours that week, that interrupter earns $2,450 just one week! So in all honesty that school is losing money rather then gaining it from/for that child. Even fundraisers for the school would help. Like do a huge sporting event, say that Powers Catholic football team plays a huge game there and half the proceeds go to MSD or even showing movies like The Hammer and paying three dollars to watch it and having snacks where all the proceeds go to the school. I just think that more parents need to know that Michigan School for the Deaf is there so that their child gets a better education for their situation. If Michigan School for the Deaf does not get their funding up they are going to have to shut down and main stream all of their students into public schools. I believe that every parent with a deaf child is a very lucky parent. My grandparents are both deaf and they are highly intelligent. My grandpa is deaf and blind he is what people call the wooden toy maker. He carves fire trucks, old ford trucks, helicopters, and trains out of wood. He has been doing this 1991. my grandpa has no idea what we look like but he knows its us by a simple wave of hi in his hand or a handshake. A lot of people I know call deaf people dumb, but they are far from that. I bet if every person got a chance to have a conversation one to one with a deaf person they would think completely different of how they see each person. They are unique in their own way just like every other person in this world. I think it is amazing how they have a school to go to for their environment as well as we have one for ours. I think taking that away from them is cruel and horrible. Having a child that is deaf is a remarkable thing, do not let something that has been around for years be taken away because someone can afford to keep it up and running. This state needs to understand that they have a historical building in their hands, they need to figure out a way to keep it up and running. Remember, No Child Left Behind. Work Cited Michigan School for the Deaf. January 2011. December 2011 . Debbie Jenkins. Personal interview. December 2011. Harold Riley. Personal interview. December 2011. The Hammer. Dir. Oren Kapal. Perf. Russell Harvard, Raymond J. Barry, and Shoshannah Stern. 2011. Film.